Performance UGC
You are probably most familiar with this style, but perhaps not our version. We don’t do your typical “3 reasons why” ads, but rather we prefer to take bigger swings that are more engaging and persuasive. Our scripts hit your audience’s emotional core and our network of UGC creators are all certified top performers. If you want to see how S-tier UGC looks and performs, we got you.
What’s next?
When you reach a certain size, you need to shift from the audiences Meta wants you to go after, to the audiences you NEED to go after.
This means new groups of people who aren’t just waiting for a solution. New formats and scripts for people who are “UGC-blind.” There’s a lot of new territory here and it needs to look good, sound good, and FEEL good for it to perform well.
Medium-fi
These are real and engaging scripts and instead of creators we usually opt for our local network of actors. Generally a half-day shoot, these are designed to run alongside your performance UGC, they just have a different role in the account. If you need to fill the top of your funnel, this creative will do it.
Hi-fi
If you really need to stand out and reach an audience that is UGC blind or just skips it altogether, that’s a job for hi-fi. Some people just call these “commercials” but we like to take every performance learning we have and fold them into the scripts and productions so these can work just as hard as your account top spenders. Generally these should come with a media plan or additional channel placements like YouTube or CTV.