We have developed brand strategies for new upstarts that need to make an impact, and also for incumbents who need to remind the upstarts of why they are on top.

We have mapped out creative strategies for customer personas in order to conquest new territories.

We have consulted with brands, hired for them, trained their people, and filled in when needed.

We help fuel the growth of 8-figure and 9-figure brands with creative rocket fuel. 🚀

What is creative rocket fuel?

It’s a substance that can be added to any of your engines of growth so your brand can break free from the gravitational pull of mediocrity, soar through the atmosphere of market noise, and take its place in the night sky as an industry leader.

Creative rocket fuel is also a tortured metaphor, but let’s just roll with it. And since you’re in marketing, you know we have to call it CRF from now on.

Phase 1:
Creative Strategy
+ Initial Asset Production

To make ads that perform like nobody’s business, we need to be all up in your business. We basically audit your account, your creative, your customer persona, and the competitive landscape to develop creative strategies that haven’t been tried before — but will feel obvious in hindsight. It’s a mostly painless process. Promise.

We then bring you our findings and insights, along with the storyboards/treatments for the first round of ads (video and static) we’d like to make for you.

We prefer to take big swings at first when it comes to ad angles and then zero in from there.

Once you give us the green light we get to work writing, casting, shooting, and editing your soon-to-be account winners.

Our network of creators is full of proven winners we have stellar relationships with them. That means good rates and fast turnarounds.

We’ll actually put the finished ads into your ad account for review. This makes it easy for your media buyer to dupe them wherever they need to go.

We’re more than happy to talk shop, advise, or support when it comes to creative testing or media buying structures that will give you the best chance at success with new creative.

Then we sit back and watch the CRF do what it does best - take brands to new heights.

After about 5 minutes of sitting back we get busy analyzing the data.

Data = learnings = better ads = higher heights.

At this point, we roll into phase 2 of partnership.

Phase 2: Ongoing Creative Development

All of our engagements are month to month. You can leave whenever you want to. But… you might never want to. That’s how we’ve built years-long relationships with our clients.

In Phase 2 we analyze the data from our first set of ads to see where we can make improvements and iterations. We deliver thorough reporting, and we will always surface any insights we find on our creative AND anything else in the account.

In this phase of work we’re also coming up with net new concepts to test. The right mix of iterations and net-new is key for a growing ad account.

We send you the brief, you approve, then we make the ad, get it into the account, and then get data. This is the fly wheel.

We run this process. Then we run it again. And again. Always adapting—to your account, the market, and your goals.

How many ads will you get? As many as your adspend can support! We always set a minimum amount but never a ceiling.

We’re incentivized to make winners—not just more ads. So that’s what we focus on. It’s a process we’ve gotten very good at.

Performance creative

This is what we provide to most clients and a great way to get started. Highly scalable winning ads that grow your account… covered in CRF.

A typical engagement looks like this 👇

Performance UGC

You are probably most familiar with this style, but perhaps not our version. We don’t do your typical “3 reasons why” ads, but rather we prefer to take bigger swings that are more engaging and persuasive. Our scripts hit your audience’s emotional core and our network of UGC creators are all certified top performers. If you want to see how S-tier UGC looks and performs, we got you.

What’s next?

When you reach a certain size, you need to shift from the audiences Meta wants you to go after, to the audiences you NEED to go after.

This means new groups of people who aren’t just waiting for a solution. New formats and scripts for people who are “UGC-blind.” There’s a lot of new territory here and it needs to look good, sound good, and FEEL good for it to perform well.

Medium-fi

These are real and engaging scripts and instead of creators we usually opt for our local network of actors. Generally a half-day shoot, these are designed to run alongside your performance UGC, they just have a different role in the account. If you need to fill the top of your funnel, this creative will do it.

Hi-fi

If you really need to stand out and reach an audience that is UGC blind or just skips it altogether, that’s a job for hi-fi. Some people just call these “commercials” but we like to take every performance learning we have and fold them into the scripts and productions so these can work just as hard as your account top spenders. Generally these should come with a media plan or additional channel placements like YouTube or CTV.

Our 3 Types of Creative Rocket Fuel

We fuel rocket ships with three fuel types.

They all have their place in the marketing mix.

Creative special projects (Rocket Ships)

A fully fueled ship can only take you as far as it was designed to. We love to apply our performance-tuned creative brains to any of your creative or business challenges.