Greetings from Mile 34
Fundamentals Audit
Systems Check!
People, including more than just your mom, are buying your product. Excellent. Let’s take a look at your business fundamentals to see how far down the road you can get. This often involves a review of your ad accounts, site, and store analytics. We will identify the largest opportunities and the biggest pitfalls, just lurking there in the data.
Mixtiles, Supply, WinPro, Tillinger, Axel Glade, Perk, Woodwatch, Doe Lashes, MTailor, Qui Tequila, Madison Braids, Treklight Gear, Magic Mountain
Clients
Landmark 1
Special Projects
Maybe you have a crazy idea, but don't have an A-Team to pull it off. Or maybe you don't have any crazy ideas but know that you need something that's going to make a big impact. We call these special projects, and we have a whole page about 'em.
1040.com, Grillo's Pickles, Kings Hawaiian, Drake Software
Roadworthy Clients
Landmark 2
Consulting
New teams need direction and leadership. We are happy to ride shotgun with you as you take this brand further down the road. But to achieve success beyond this point, that direction and leadership should come from you, or your CMO. For us, this is the end of “the road” but not the end of the relationship. You will have different challenges and we have different services.
1040.com, Sok-It, Mixtiles, Calyx Containers, CIC
Roadworthy Clients
Entrepreneurship. It’s the French word for “why did I do this again?”
We’re addicted to working with entrepreneurs because we are entrepreneurs. We understand the need to bring something new into the world. To protect it. To grow it to its fullest potential. To see it flourish on its own. And at some point, sell it for huge sacks of cash. This is The Road.
The Road is long. This page is long. Every brand is unique and we start working with companies at all different points along The Road so feel free to skip around to wherever we can help the most.
Building Product Marketing Fit
Your revenue is likely under $100,000 per month. You’ve got some sales but the marketing machine is not well oiled, or even well built. Something is working but you’re not entirely sure what and you know you are missing some key components to really get things into 5th gear.
Mile marker 1
Fundamentals Audit
People, including more than just your mom, are buying your product. Excellent. Let’s take a look at your business fundamentals to see how far down The Road you can get. This often involves a review of your ad accounts, site, and store analytics. We will identify the largest opportunities and the biggest pitfalls, just lurking there in the data.
Mixtiles, Supply, WinPro, Tillinger, Axel Glade, Perk, Woodwatch, Doe Lashes, MTailor, Qui Tequila, Madison Braids, Treklight Gear, Magic Mountain
Roadworthy Clients
Mile marker 2
Establishing Paid Social Campaigns
Let’s get in-market and see what happens. We bring our strategy, creative (included), and optimization to every campaign to give your brand the best chance at success. As an entrepreneur, you take a lot of risks, and so do we. At this stage we will often invest our time and effort using a fee structure that doesn’t strain your cash flow.
1040.com, Calyx Containers,
Nest Homeware, Sok-It, Nutsola, Battle Cancer
Roadworthy Clients
Mile marker 3
Vertical Growth Paid Social Campaigns
Let’s see how much opportunity there is within your core market. We will grow your revenue while maintaining as high of an ROI as possible. There is a lot of customer development in this stage. Refining who/where they are and how to develop your message positioning to find what resonates.
1040.com, Chantelle, The Earthling Co., Maritime Supply Co., Sok-It, Supply Co, WinPro, Neon Flux
Roadworthy Clients
Mile marker 4
Email/SMS Flows and Campaigns
You spent so much time, effort, and energy to acquire customers. Let's capitalize on that and turn them into repeat customers, or even brand evangelists. We will create automated and effective flows and click-worthy campaigns to drive a healthy 30% of revenue from email/SMS.
Sok-It, 1040.com, Mobility Movement
Roadworthy Clients
Mile marker 5
Conversion Rate Optimization
Getting people to your site is half the battle. The other half is getting them to convert. As you grow, some of the easiest and biggest wins can be found in improving the conversion rate. We will bring our experience with analytics, design, and persuasion to bear on your site visitors. They won't even know what hit 'em.
Sok-It, 1040.com
Roadworthy Clients
Mile marker 6
Brand Building
At some point you run out of people who will buy your product, and need to tap into the people who will buy your brand. We take what you already have and give it new life and purpose. This is part design, part language, and part business strategy. From logo to packaging, the end result is a brand book that can act as a fundamental pillar for all future marketing efforts.
Sok-It, 1040.com, Kawaha1893, Mobility MVMNT, Drake Software, The Earthling Co.
Roadworthy Clients
Mile marker 7
Website Re-design
Let’s take everything we know and create a compelling and effective customer experience. If your website isn’t up-to-par, this is often the metamorphosis stage where you emerge as a legitimate direct to consumer (DTC) brand in the eyes of both customers and investors. This is absolutely the biggest lever to pull at this stage.
Sok-It, Maritime Supply Co, Wear The Shield, Mobility MVMNT
Roadworthy Clients
Market Scaling and Horizontal Growth
Monthly revenues are somewhere between $100k and $1M+ per month. The machine is well oiled, fine tuned, and running profitably. At this point some of the biggest wins are in other channels, or opportunities. The key here is to manage a team of high performing machines while making sure the sum of their parts still sets record lap times.
Mile marker 8
Organic Social Strategy
You’ve got a legion of fans on social media at this point. But actually, they're probably just passive followers of your Instagram account. Let’s put them to work as evangelists of your brand. We know which strategies are just lingering best practices from a few years ago, and which actually move the needle for your business. We start with an audit and end with a road map that will turn your socials into one of your most productive assets. If you like, we can train your internal team on how to execute this strategy.
Sok-It, Mixtiles, CIC, Madison Braids, Easyplant
Roadworthy Clients
Mile marker 9
Later Stage Growth
The Facebook algorithm goes after the easiest wins first, your core audience. But to grow beyond that and maintain a profitable ROI, you have to find other audience pockets. These pockets need their own messaging, creative, and ad account structures. We identify these groups and build campaigns just for them to ensure this revenue machine doesn’t slow down.
Sok-It, The Earthling Co., Supply Co., Chantelle, Wear The Shield
Roadworthy Clients
Mile marker 10
Paid Media Diversification
Facebook is a monopoly because it’s the most effective platform. But building an empire on one platform just isn’t smart. Algorithm or product changes can wipe out your business. To reduce risk, while also exploring new opportunities, let’s see how your brand performs on Twitter, Snapchat, TikTok, YouTube and Pinterest.
Sok-It, The Earthling Co., King's Hawaiian
Roadworthy Clients
Mile marker 11
In-house Team Building
1040.com
Roadworthy Clients
To be quite honest, no one will care about your brand more than your own team. At this stage, you should be thinking about bringing in the most critical parts of your marketing execution in-house. We can reach into our network and help find and vet this talent. We can also take your people and train them to be as effective as we are (almost). But just like building an empire on one platform isn’t smart, neither is building an empire on top of one agency. This is your business, not ours.
$1M+ per month and beyond
Congratulations. You did it. We did it. You have a business worth 8 figures. If you really nailed the branding part, 9 figures. Keeping this going will take more than just our time and effort. That’s ok. We can still help, just in different ways.
Well would ya look that that.
You made it to the bottom of the page.
Statistically, only 18% of people make it this far.
There is something special about you. 👀
But... it would be a little weird if you put in all this time to get to know us and... didn't reach out.
Wouldn't it?
Let's see where this goes...
There are three ways to reach us: